Sachin Used As 'Googly'

SACHIN USED AS A ‘GOOGLY’

‘The God of Cricket’, Sachin Tendulkar, may have hit many googlies and sent them out of boundaries or he may have bowled hundreds of googly and confused the batsmen, but it is first time that he is bowled over by a googly of congress government. He is nominated for the Rajya Sabha membership along with veteran actress Rekha. It was rather a quick decision of Sachin Tendulkar becoming a RS member over a tea meet at cong. chairperson Soniaji’s place. At least now Sachin will make sure that he earns his ‘Bharat Ratna’.

The allies have alleged, directly or indirectly cong. for making such a decision as a trick and nothing more at a time when cong. is surrounded by all the big tanks shooting at it. They have alleged cong. for using Sachin and Rekha as a card and nothing more. “It is just to improve congresses ruined image.” Well, it was a good trump card but used at a wrong time.

We all know how soft spoken Sachin is, I am concerned that whether our politicians will give him a chance to speak in RS or he might have to carry his 100^th century bat to shut all RS members and speak softly in his voice addressing to Hon’ble chairperson Mr. Hamid Ansari.

Sachin is a brilliant cricketer and we all agree to that. But his decision to join RS seems dicey. He is known to be a very calm and quite person, with all those shouting mouths in RS whether he would be able to convey his message, the chances are thin. On second thought, whether he would be able to attend RS or not is a big question in the minds of many. Half of the year he will be playing cricket, then sometime with his injuries, also busy managing his future plans to bring out his formula team and after all this if time prevails he might attend half an hour of the session. So among all these hush-posh, the question arises, whether cong. just bowled a googly to confuse the Indian citizens and its allies or just to shift some focus from the cases like, 2G, CWG, Bofors, etc. On a second thought, Dada, Dravid, Kumble would have been much better options, as they are out of the team and can provide with their full assistance in the assembly.

Alas! Sachin bowled by ‘googly’. Let me remind you sir, it is not cricket it is politics and that to ‘Indian politics’ were dreams are lived on papers and those papers finally are leaked as scams. You are no doubt a good cricketer, but politics is not your cup of tea.

ROLE OF RESEARCH IN GROWTH OF NEWSPAPERS

ROLE OF RESEARCH IN GROWTH OF NEWSPAPERS

Research is an important & necessary process done before launching of any big project. Research is done in order to understand the current market status of a particular product & the future aspects of it. A newspaper is a daily commodity which is launched in the market. It has daily buyers, monthly or yearly subscriptions, etc. which heavily depends on the kind of research done by that particular newspaper department.

The research in a newspaper includes what the people/readers prefer; the language, the price, the quality of paper & very importantly the kind of news covered by the newspaper. The research team dwells on these topics & hence does their research accordingly.

The research has a very significant growth effect on a newspaper. For ex, launch of Hindustan Times in Mumbai. They researched in Mumbai about the kind of news people follow & the strength of the living youth. HT launched in Mumbai on the 14^th July 2005. HT launched HT café first in a tabloid format but later changed to broadsheet format as its biggest competitor TOI also has Bombay Times which runs in broadsheet format.

Longer the research is, the better is the result. Another example is the launch of DNA for Mumbaikars. It was launched on 21^st July 2005. DNA adopted a smart and inquisitive marketing strategy where the advertisements were done through hoardings. These hoardings were non-verbal in nature i.e. there was no text on them. This raised the curiosity of people till there were hoardings that said ‘Speak-Up. It is in your DNA’, which was interpreted by most as some medical product. Their next move was to send their representatives to people and ask them for their views on what would they want from the media and not just the newspaper. A lot of social causes were brought under the light by common people as well as celebrities who also campaigned for DNA. One thing that was common in all the hoardings was the humorous and thought-provoking comments by ordinary people. Their success lied with the fact that they kept it comfortably simple.

Many times a newspaper gets into a lot of loss; hence a research is done to revive the paper. The research done is very important as it helps the newspaper let them know what the flaws it has are. A lot of mathematical calculation that goes into the launch of a newspaper involves three basic steps: To estimate the population of the city, to analyze the English-speaking population, to know the potential of the market i.e. the number of English-speaking people reading English newspaper.

A research requires in depth study of the local people, where it is going to be launched, their understanding of news & their interests. A good research leads in a profitable growth of a newspaper. For ex, TOI in Mumbai. It always gives sufficient food for thought for the Mumbaikars. It covers in detail the city news which comes out in the sister edition of TOI, Mumbai Mirror. Also it takes care of the youth’s interest by bringing out Bombay Times & Times Accent. Hence TOI has a good reach to the Mumbaikars, making it the no.1 paper in Mumbai. A good research leads a paper in good profits by attracting useful & sufficient advertising.

Hence the role of research is very important in the growth of a newspaper.