I as a regular viewer of media
is very concerned about the way infotainment is been provided to us. No doubt
the job of the media is to catch as many eyes as possible but there should be
always a limit to what is provided. The information and entertainment ratio has
gone from bad to worse.
It is important for the media
(especially TV) to maintain the balance. There are some very serious issues
with the way the Indian TV media covers an event. For ex: While covering the
whole IAC movement “who said to whom?” “What he/she said?” etc were the main
points of discussion instead of discussing “why he/she said that?” were given
less importance.
It is understood that the
media needs to fill their pockets too. But gaining profits was always in
business. So here comes the brutal truth that media in no more a media house
but a business house. And by now most of us who are literate can understand
what I am writing.
Smita Gupta in her research
paper Post-Liberlisation India: How free is the Media? Explains citing
references how media is selling just a product and it is all about profit
making.
